| Fast-food restaurants have been engaged in burger wars since the first slab of seared meat came sizzling off a flat top grill. And we don't just mean those Twitter fights over square patties and frozen meat. No, restaurants have been trying to out-price and out-promote one another with outlandish deals, over-the-top menu items, and even absurd marketing gimmicks for decades. A few decades ago, the burger battles raged as brands like McDonald's and Burger King fought to see who could sustain the lowest prices on their most famous menu items—double cheeseburgers, for example. But when push came to shove, the restaurants weren't making enough money off these items, and they needed a better solution. Read more... |
