| Efficiency is a great thing. Who doesn’t like executing faster and using fewer resources? However, efficiency isn’t everything. Mark Ogne says this year B2B marketers need to focus on efficacy. The time is now for a deeper analysis of marketing initiatives, focusing on outcomes and finding the 200% better idea. And he tells you how to do that. Also, don’t forget that registration is now open for The MarTech Conference, which will be held online March 19 and 20. It’s free to attend and will include a keynote presentation by Talisha Padgett, general manager of martech platforms and AI at Microsoft. The full agenda comes out next month. Constantine von Hoffman
Managing Editor | 