Agencies hope B Corp status is still an effective calling card, but momentum among brands is turning due to a changed political climate.
| Agencies hope B Corp status is still an effective calling card, but momentum among brands is turning due to a changed political climate. Additional coverage: DEI backlash is putting a “gag order” on a communication professional’s clients. This week’s Future of TV Briefing features an interview with Roku’s vp of ad marketing and measurement Sarah Harms about the streaming ad measurement landscape. LinkedIn is encouraging publishers that are part of its pre-roll video ad program to post more on the platform. Publishers are meeting that demand with clipped and repackaged event videos. The pursuit of principal media has ended up affecting how holding company agencies draft contracts with big clients. Some say it's a legal matter. From our sister site, Modern Retail: Amazon has discontinued Inspire, its TikTok-esque feature within the company’s shopping app, as it invests in artificial intelligence. Other things to know about Enter the Digiday Content Marketing Awards to put your achievements in front of judges at Aura, Apartment Therapy Media and more. Last chance to submit entries is next Friday, February 28. Consumers in 2025 will continue to demand highly relevant and engaging content, making product-driven ad placements a key trend. Sponsored by Zeropark. According to research, brands that use a full-funnel marketing strategy see a 45% higher customer retention rate than those that focus on the top or bottom of the funnel. Sponsored by Simpli.fi. | | |
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