For the fifth time, Sdzucker has conducted a trend study on consumer needs and purchase drivers in processed food & drinks.

Find out what drives end consumers across Poland, Germany, the UK, Belgium, France and Italy:
Which added values consumers are looking for
Consumption drivers in market segments of baked goods, chocolates, dairy products & vegan alternatives, cereals and soft drinks
Developments in sustainability
How naturalness is becoming the binding link between many purchase criteria