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Long-form marketing materials from MediaPost advertisers. Advanced TV: Transform Your TV BuyingHave you heard? TV is changing. And it’s changing fast. Marketing professionals who embrace the changes happening in the TV ecosystem—and adopt technology and strategies to capitalize on them—are able to deliver effective, one-to-one TV advertising like never before, and actually Connect TV ad spend back to sales. Download dataxu’s Advanced TV white paper which covers the differences between Connected TV, Addressable TV, and Programmatic Linear, four example use cases for Advanced TV to put into action now and the broad reach of Advanced TV formats across the globe. DOWNLOADBridge the Gap between TV and DigitalRead our white paper to learn: How Cast can help you connect new digital media to traditional TV ads in your campaignsWhy increasing the connectivity of your channels will lead to a virtuous cycle of valueHow an American department store reached their audience with connected TV and digital ads DOWNLOADTV’s Everywhere Ecosystem: An Analysis of US Consumer Perception Towards the Television Networks SectorRead our white paper for: The state of television in the US todayThe top networks among Americans and niche audiencesCurrent and emerging trends for TV consumersA case study into Netflix’s success, evaluating how it stacks up against traditional networks and other streaming servicesDOWNLOAD Digital Client Experiences as a Competitive AdvantageIs your agency ahead of the curve with all things digital? Yes—but do your client experiences demonstrate that? If not, this guide will help you bring aspect into how you engage with and pitch clients. Specifically, we examine why and how to use microsites as your go-to medium for communicating when you need to impress. Download to learn strategies, tips, and best practices for using microsites. Because when you show that digital is in your agency’s DNA, you differentiate your brand and strengthen relationships with clients who threaten to become more disengaged with each passing year. DOWNLOAD Contact MediaPost To Post Your White Paper |
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