AT&T’s WarnerMedia and Xandr approached this year’s upfront as separate entities, while agency execs pressed for joint meetings.
| Roughly a year after AT&T acquired WarnerMedia (née Time Warner) and officially introduced its advanced advertising arm Xandr, the telecom giant’s two advertising-related businesses have agency ad buyers seeing double, hoping for a clearer view of how the two divisions will work together. Read more below. A year after AT&T bought WarnerMedia and announced its advertising arm Xandr, agency ad buyers remain confused over the sales proposition, which remains too separate for their liking. From Digiday Research: Having control over marketing isn't just about monitoring where the dollars are going. Here, we take a look at what exactly marketers are moving in-house, and why. Publishers are increasingly interested in tying together their logged-in user information, also known as authenticated users, with consent. The result: authenticated consent is a term that has started to crop up more and will likely gain more steam in the future. Here's what it means. Other things to know about At Digiday Hot Topic: Email for Publishers, we’ll go deep on everything publishers need to know in order to wring the most value out of this important channel. Join us and leave armed with everything you need to maximize your email strategy. Facebook and Google dominate digital marketing, but these closed ecosystems are creating challenges for marketers seeking transparency in their ad spend. Worse, marketers are struggling to reach customers elsewhere on the web. Sponsored by Criteo | | |
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howdy! howdy! | Sponsored by Twitter | | What Twitter’s gaming audience means for marketers | | Twitter's gaming influencers are starting to talk about more than just gaming. The shift has marketers rethinking just how to join those influencers' conversations to reach their followers. | | |
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| Brands in Culture | | Hint’s Kara Goldin: ‘It’s not all about Facebook’ | | On this week's episode of Making Marketing, Shareen Pathak sits down with Hint founder and CEO, Kara Goldin, to discuss turning a product into a company, avoiding too much reliance on a single platform and expanding the brand into new categories. |
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