Be aware of physical hazards inside aging homes Older homes and fixer-uppers, which buyers are turning to for greater affordability, are often in disrepair and can present hazardous safety conditions during a showing or inspection. One Florida real estate broker recalls a home inspector falling through the floor of an attic, landing on the agent in the garage below and crashing into the property owner's Porsche. You'll be shocked to hear what happens next. Listen to "Drive With NAR." Full Story: REALTOR® Magazine/Drive With NAR (3/18)
The settlement agreement would release many entities from liability for the types of claims brought in these cases on behalf of home sellers related to broker commissions, including: NAR and over one million of its members All state, local and territorial REALTOR® associations All association-owned MLSs All brokerages with an NAR member as principal whose residential transaction volume in 2022 was $2 billion or below NAR fought to include all members in the release. But despite the association's efforts, agents affiliated with HomeServices of America and its related companies—the last corporate defendant still litigating the Sitzer-Burnett case—are not released under the settlement, nor are employees of the remaining corporate defendants named in the cases covered by this settlement. The agreement provides a mechanism for nearly all brokerage entities that had a residential transaction volume in 2022 that exceeded $2 billion and MLSs not wholly owned by REALTOR® associations to obtain releases efficiently if they choose to use it. Get more facts about the settlement at facts.realtor.
Best Practices in Sales & Marketing
LinkedIn prepares new campaign analysis tools By the end of the month, marketers globally will gain new LinkedIn campaign analysis by adding UTM parameters to URLs associated with an account, campaign and/or creative name. The parameters can only be used once for each campaign and aren't reliant on third-party cookies or IP addresses. Full Story: Social Media Today (3/25)
Report: Hispanic people resoundingly favor digital media The Hispanic population is the most significant user of digital video (81.3%) among racial and ethnic groups, and Hispanic people have a higher adoption rate than the total population on most of the top digital platforms, per eMarketer. "Their strong online presence and enthusiasm for sharing product recommendations with friends make them both a target and an ally for advertisers," writes Paola Flores-Marquez . Full Story: eMarketer (3/25)
Inside Hubspot's social strategy on Threads Chi Thukral, senior team manager of brand social at Hubspot, talks about the business-to-business company's strategy on Threads, including its focus on visual storytelling, developing the right tone of voice to engage users and leaning into the platform's positivity. "Threads is a great place where people can still engage with long captions, share unique visuals and lean more into goodwill rather than being hyper-critical," Thukral says. Full Story: PR Daily (3/25)
Real Estate Trends
Invitation Homes CEO: Strong demand for single-family rentals Invitation Homes CEO Dallas Tanner notes that some consumers want to be in a single-family home that comes with the amenities of being in a neighborhood, without having to make a burdensome down payment. "That segment of housing ... has had incredible demand and really high occupancy," Tanner says. Tanner also discusses the shortage of supply in the market and the REIT's approach to managing its portfolio, including its sale of about 12,000 homes back into the market during the last five years. Full Story: CNBC (3/22)
Biden administration lays out plans to encourage affordable housing The Biden administration is outlining potential steps to improve housing affordability and to encourage local governments to adjust their zoning laws to allow for more development in this area. "It's really hard to make a difference in this space, in this affordable housing space, without tackling land use regulations," said Jared Bernstein of the White House Council of Economic Advisers. Full Story: The New York Times (3/21)
Legislation & Regulation
TikTok ban would have disproportionate affect on SMBs As the U.S. government pushes to ban TikTok, small businesses will feel the brunt of changing their marketing strategy to recoup losses previously gained through the app. Some agencies, like New York's Billion Dollar Boy, suggest marketers re-evaluate their influencer marketing strategy and spread the budget to other social media platforms. Full Story: The Associated Press (3/25)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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