Erik Brynjolfsson is Director of the MIT Initiative on the Digital Economy, Professor at MIT Sloan School, and Research Associate at NBER. His research examines the effects of information technologies on business strategy, productivity and performance, digital commerce, and intangible assets. At MIT, he teaches courses on the Economics of Information and the Analytics Lab.

His research provided the first quantification of the value of online product variety, often known as the “Long Tail,” and developed pricing and bundling models for information goods.

Author of several books including, with co-author Andrew McAfee, NYTimes best-seller The Second Machine Age: Work, Progress and Prosperity in a Time of Brilliant Technologies, Brynjolfsson holds Bachelors and Masters degrees Harvard and a PhD from MIT. His papers can be found at http://digital.mit.edu/erik.