Whether you are a seasoned digital marketer or a novice, you’ll likely make mistakes — or already have — as you undertake your programs and campaigns (including those related to channel optimisation, social media, metrics, and more). It doesn’t matter who you are marketing to — businesses or consumers — today’s buyers are interacting with your brand across multiple channels and devices. Plus, they have more expectations than any other buyer generation in history. Modern buyers want personalised, one-on-one conversations with brands at the right place and at the right time. | 
