WePayâs Aberman: Seamless Commerce Requires Wider Lens Seamless commerce has been buzzing around retail all year â but, as WePay Founder Rich Aberman tells Karen Webster, most of the ecosystem is still thinking narrowly when throwing the phrase around. Checkout itself is crucial, and shouldn't be friction-filled, he says. However, to build truly seamless commerce going forward, itâs going to require taking a much bigger picture view of the commerce journey â for both buyers and sellers. |