Why 2021 is the year of the account

Google is smarter than ever. Time to build natural links and stay on top of search.

Data-Driven Marketing

Why 2021 is the year of the account

Jon Miller

Leveraging findings from ABM Leadership Alliance's latest report, Demandbase's Jon Miller shows why an account-based go-to-market strategy should be at the core of every organization's plan this year

How cloud offerings could transform business in the next decade

Dave Eisenberg

Entering the next phase of the digital transformation, Dave Eisenberg, LiveRamp’s chief strategy officer, discusses how the new frontier for cloud software will enable a single view of the customer Read more

AI & Automation

AI-powered chatbots deliver personalization at scale

Jacqueline Dooley

Conversational marketing platforms that utilize automated, personalized, real-time conversations are reshaping digital commerce Read more

Digital Marketing

Survey: Social media, marketing and the impact of the news

Michael McCaw

As governments and social media platforms lock horns on news placements, we’re asking marketers for their opinion on how the issue will shape their strategies Read more

Data

Conversational data shifting consumer privacy discussion

Jacqueline Dooley

Conversational interactions and asynchronous messaging can help solve data privacy issues arising from authenticated users using chatbots Read more

Jivox

Jivox IQ is a cloud-based, data-driven platform for delivering personalized digital advertising and marketing experiences at scale. Read more

Advertising & Promotion

Global Social Advertising Trends in 2021

Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization plan its social media advertising strategy in the future. Download now

Analyzing Customer Data

Omnichannel Marketing Excellence: The growing role of customer data platforms

The Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four key marketing pillars – outbound marketing, inbound marketing, owned media and cross-channel orchestration. Download now

ClickZ Daily: February 24, 2021

Data-Driven Marketing

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AI & Automation

Digital Marketing

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Advertising & Promotion

Analyzing Customer Data