Why a Brand’s Actions Are as Important as Its Products

Understanding the next generation of consumer behaviors - Hi John,

As we enter into an age where shopping is always on and everywhere, how a brand conducts itself is as important as the products and services it provides.

Social responsibility is a rising focus for consumers, especially among younger generations. Indeed, 83% of Gen Zers feel that brands should take a stance on social issues, according to Merkle’s The Next Generation of Consumer Behaviors report.

I encourage you to register here to learn from our guests from Merkle. Join me, and together we will hear:

What current research says about consumer sentiment toward brands How to connect the benefits of digital channels with the in-store experience, and vice versa Which innovative retail technologies help meet the needs of hybrid experiences—and how to set your priorities Plus! We can ask questions and interact with eMarketer’s community of marketing peers

Reserve your seat now to join me on Tuesday, April 26 at 2pm ET / 11am PT.

This Tech-Talk Webinar is sponsored content by Merkle.

Sincerely,
Marissa Coslov
Vice President

P.S. Please forward this invite to colleagues and peers who may be interested in how to meet consumers’ rising demands. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com

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