Why advertiser ‘revolts ’ never sway Facebook

This week, editor-in-chief Brian Morrissey discussed past advertiser boycotts on Facebook and whether or not recent efforts will create a lasting impact in a member-exclusive column. Digiday+ members also had access to a new research report showing how the crises are affecting employees across media, marketing and retail.

Check out a taste of our recent coverage below and subscribe to Digiday+ for access to all member exclusives, original research and charts, live digital events, reports and guides and much more.

Why advertiser ‘revolts’ never sway Facebook

Back in November 2007, there was a line around the block in New York’s Meatpacking district for an eagerly anticipated event: Facebook’s first big foray into advertising. Mark Zuckerberg was a different leader then. He wasn’t far from his “brogrammer’ days, carrying around a business card reading “I’m the CEO, bitch.” The crowd of marketers and journalists wanted to see how Zuckerberg would perform. I remember thinking while he spoke that it was clear he took lessons in public speaking and was following them almost robotically. He declared then that “media would change forever.”

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Digiday Research: Over a third of agency employees report pay cuts, 25% report layoffs

The twin crises of the coronavirus and the ensuing economic fallout have left most companies struggling to keep costs down as revenue dries up — or at least slows down. We asked companies across media, marketing and retail about the crises effects on employees in a new Digiday research survey. Over the next month, we’ll release more data about how the pandemic and the recession have affected employee productivity, work-life balances and mental health.

To access the full member exclusive, subscribe to Digiday+ here.

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