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Why Advertising Has the Power to Advance How We Talk About Race in America But the industry has much work to do By Kristina Monllos Ad industry players believe that agencies need to make safe spaces for serious discussions about race and racism within their organizations—outside of diversity training—where employees feel they can ...
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| Adweek Webinar Presented by NetBase |
Social Adds Pizzazz: How Sock Star Stance Got in on Kia’s Big Game Ad Tuesday, March 15, 2016, 1 PM ET | 10 AM PT Fast-growing lifestyle brand Stance is making noise with its bold, daring socks...including a cameo in Kia's high-profile Big Game ad. Its secret? Using social audiences as a competitive advantage. Hear from ...
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Are Client Relationships Like a Scuba Diver and an Astronaut Trying to Live Together? Zendesk's new ads says so By Christopher Heine Zendesk today is launching a digital ads campaign at South by Southwest Interative in Austin, Texas, in effort to change the way potential clients see its brand.
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New and Old Political Media Are Battling for Dominance in the Century's Wildest Election The Hill, Politico and the new power elite By Mark Joyella There may be no group more hungry for information—and more desperate for news and gossip—than those who populate the halls of power in Washington, D.C. From congressional staffers to K Street lobbyists, ...
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JWT's Parent Company Stands Behind CEO as Full List of Harassment Allegations Comes to Light Lawsuit details 'unending stream of racist and sexist comments' By Patrick Coffee, Noreen O'Leary Erin Johnson's career had been on a constant upward trajectory for 20 years, culminating in her being named to her current job as chief communications officer for global agency JWT. She worked closely with the ...
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Dove and Comedy Central's Emoji Data Show Why Brands Are Now All About Messaging Apps They're millennial marketing gold By Christopher Heine More than 500 people packed into a Hilton conference room Friday at SXSW in Austin, Texas, to get insight into brands' success with emojis.
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Infographic: The Video Sites Millennials Can't Live Without (and the Ads They Can Live With) YouTube, Netflix and social all surpass TV By Carrie Cummings Media consumption habits of the younger generation are increasingly relevant to marketers as Gen Zers begin to overtake millennials as the demo du jour. In its annual Acumen Report, Defy Media studies how Gen Z and ...
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