At the moment, Amazon appears to be picking apart Twitch, with an eye toward potentially transplanting its most lucrative assets elsewhere in the company.
| At the moment, Amazon appears to be picking apart Twitch, with an eye toward potentially transplanting its most lucrative assets elsewhere in the company. Additional coverage: The promise of wealth, or in this case, ad dollars, has the retail media marketplace heating up with scads of retailers, from first-movers like Amazon to newcomers like Wawa and the unsuspected like Cars.com. Execs from Axios, Hearst, Semafor and Time, among other media companies, are heading to DPS to talk shop next week. Read more about what to expect in this Digiday+ Media Briefing. It's clear that advertisers still have a lot to wrap their heads around when it comes to Reddit. Here's what you should know about Reddit’s IPO. In this week’s Digiday+ Research Briefing, we examine how a U.S. ban on TikTok could cause agency investments to move to other platforms, how publishers are focused on direct-sold ads this year and how the ANA is instituting a “programmatic benchmarking report." From microchips to gaming to e-commerce, three previously disparate worlds all share a similar thread this week: the ever-promising allure of artificial intelligence. Other things to know about Give recognition to the up-and-coming talent at your company by entering the Future Leader Awards. Past winners include next-gen leaders from Duolingo, LG and more. Your last day to submit is Friday, April 26. As reducing overhead costs and maximizing revenue become more important for digital publishers, they’re evaluating how AI can help them meet their goals, such as making content available in other languages to grow audiences, engagement and monetization. Sponsored by Papercup. While the top 10 retailers commandeer the lion's share of ad dollars, smaller RMNs are carving out their niche by capitalizing on their unique value proposition of capturing traffic during moments of purchase intent. Sponsored by Adstra. | | |
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howdy! | Sponsored by Bango | | Report: How subscribers are responding to climbing prices | | While a new survey finds that 35% of American subscribers pay for a service they previously accessed for free, more than half have discontinued their subscriptions because of price hikes. Download this new report for more insights on what drives them off and what consumers want from their subscriptions in 2024. | | |
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