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Why are there still so few voice case studies out there?

Major brands including Domino’s Pizza, HBO, Diageo, Sephora, 1-800 Flowers, BBC and Nike have developed voice experiences for the Echo and Home, and in several cases won awards for them.

Yet despite all of this, there is a surprising dearth of case studies available that talk about the results that these voice apps have yielded for brands. How much usage are they seeing? Have they yielded any revenue or brand lift, or brought in any new customers?
 
User testing – an introduction for marketers (paywall)
 
This short briefing gives an overview of user testing to help marketers understand the discipline. Questions tackled include:
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How are fake online reviews impacting the beauty industry?

Following high-profile scandals, there’s been increasing scepticism about the validity of online beauty reviews. What can the industry do to sustain levels of trust, as well as combat the apparent decline?
 
How can modern retailers drive long-term brand health?

Lida's Aron Caplan gives us five increasingly important drivers of retail success.
 
Four examples of Christmas shopper personas

What can retailers do to set strategy at Christmas? Buyer or customer personas are a great tool to use, particularly during this key moment in the retail calendar.
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