Why brands and agencies are putting AI chiefs in their C-Suites Senior roles for AI bosses are becoming more common at advertisers and agencies. Some face internally and others are external evangelizers. Additional coverage: - If TikTok were to eventually be banned in the U.S., McKay explains how easily Snapchat and Instagram Reels could fill the void for her.
- With the constant shifting sands of the tariffs, marketers are having to get used to doing business in limbo.
- Daniel Hulme, WPP's chief AI officer, is focused on developing frameworks for how agentic systems will interact without risky or conflicting behaviors.
- March 2025 was streaming platform Kick’s biggest month ever. However, some livestreaming creators remain reluctant to join Kick due to its relatively loose approach to content moderation.
- Sales presentations from creators and brands centered around the creator economy have agencies optimistic that they could create long-term, lucrative deals for creators.
- From sister brand, Modern Retail: Amazon is asking sellers for input on how Trump’s sweeping tariffs are impacting their businesses.
- From sister brand, Glossy: TikTok Shop is likely to see a dramatic change in assortment and pricing after the planned May 2 cancellation of the tariff loophole known as ‘de minimis’ on goods from China and Hong Kong.
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| | | | | Senior roles for AI bosses are becoming more common at advertisers and agencies. Some face internally and others are external evangelizers. | | |
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howdy! | | | | | If TikTok were to eventually be banned in the U.S., McKay explains how easily Snapchat and Instagram Reels could fill the void for her. | | |
| | | | | By integrating advanced CTV, audio and digital out-of-home (DOOH) solutions, brands can leverage precise geolocations and real-time analytics to drive foot traffic into physical stores. | | |
howdy! | | | | | With the constant shifting sands of the tariffs, marketers are having to get used to doing business in limbo. | | |
| | | | | Smaller agencies often struggle with bandwidth but wish to remain independent while they grow. By leveraging a partner that sits between an in-house team and an outsourced one, agencies remain independent while lowering overhead costs and driving efficiency. | | |
howdy! | | | | | Daniel Hulme, WPP’s chief AI officer, is focused on developing frameworks for how agentic systems will interact without risky or conflicting behaviors. | | |
| Advertisement |  | | |
| | | | | Subscriptions and direct customer relationships provide alternative ways for publishers to acquire first-party data while enhancing user experience. | | |
howdy! | | | | | Sales presentations from creators and brands centered around the creator economy have agencies optimistic that they could create long-term, lucrative deals for creators. | | |
howdy! | | | | | March 2025 was Kick’s biggest month ever. However, some livestreaming creators remain reluctant to join Kick due to its relatively loose approach to content moderation. | | |
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