Why brands are using Amazon as an outlet store

Retailers like Nike and J. Crew are increasingly shedding their reluctance to sell on Amazon.

Dmexco briefing: The usually busiest first day was quieter than usual and 40,000 people will attend the event this year, the same as last, prompting some to ask whether the ad-tech fest has reached its peak.

Ads.txt for mobile has been poking along slowly in comparison to the web version, but adoption would give brand safety-conscious advertisers more confidence in buying in-app ads.

For Digiday+ members: Trendy Butler has been using influencers to explain its onboarding process to help convince its millennial market that it's worth the cost and the hassle.

Connect with senior decision makers at Coca Cola, Bank of America, Neutrogena, Rent the Runway and more over three days of trading insights and business cards at Digiday Brand Summit. Register now to meet us there from Dec. 10-12 in the heart of Palm Springs, California.