Improving customer retention benefits businesses – but despite this, few organisations seem to have mastered the art of keeping a customer.
How can brands go beyond surface-level data and short-term wins to learn about the 'wild, wonderful, and occasionally weird' world of human motivation? Consultant Abi Hough explains why marketers should go beyond numbers to keep customers coming back and how observing customers in their ‘natural, digital habitats’ offers the key.
This edition of the Social Trends Quarterly covers a particularly turbulent time as trade wars and tariffs impact advertiser confidence and spend on social media. Stories this quarter include:
Why Snapchat and Pinterest are positioning themselves as the Gen Z-friendly social platforms of choice in the midst of continued TikTok uncertainty.
LinkedIn's evolution into an influencer platform and what this means for B2B marketing.
Discord and Substack's push to position closed communities as the future of social media.
Register to join Econsultancy’s Digital Shift webinar hosted by industry expert Neil Perkin. This quarterly event highlights and discusses the key technology developments in digital marketing and ecommerce, including:
Automation of advertising: With Mark Zuckerberg making some bold predictions about end-to-end automation of advertising, how will this likely play out?
Evolving search: Is evolving search behaviour the canary in the digital marketing coalmine? We look at the latest developments in a rapidly-changing space.
AI transformation challenges: As businesses across all sectors focus on AI transformation, what are the essential early lessons that are emerging?
With consumer behaviour changing all the time, as well as new platforms creating myriad ways of interacting with customers, it is crucial for brands to understand the journeys they are taking.
This guide introduces the practices of segmentation, using personas, and customer journey mapping. It includes:
How different types of customer segment can allow for more sophisticated content and messaging delivery.
How personas of key customer segments be used to inform CX strategy, and what each persona must include.
The different types of customer journey maps, and an examination of the key elements required to create a map that accurately reflects the customer journey.
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About this Newsletter
Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce.
