Hyper-casual games have become a fruitful environment for brands and marketers looking to reach both the stereotypical gaming audience and demographic groups not traditionally considered gamers. Additional coverage: - This week’s Future of TV Briefing looks at the stage of the upfront cycle where advertisers submit their orders, which may not match up with the initially agreed-upon commitments.
- Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster.
- In the latest edition of Digiday's Confessions series, in which we trade anonymity for candor, one creative shared what he hopes leaders will do, as well as the current landscape on DEI issues.
- To determine the specific numbers for its updated in-game ad standards, the IAB used data provided by game developers and in-game advertising firms to calculate preliminary estimates before running them by the task force for review. The updated standards could be a watershed moment for in-game advertising.
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| Top Stories |  | | Ivy Liu |
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| | | | | Hyper-casual games have become a fruitful environment for brands and marketers looking to reach both the stereotypical gaming audience and demographic groups not traditionally considered gamers. | | |
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howdy! | | | | | This week’s Future of TV Briefing looks at the stage of the upfront cycle where advertisers submit their orders, which may not match up with the initially agreed-upon commitments. | | |
| | | | | By using contextual targeting to run ads that complement a user’s browsing experience and interests, brands are persuading consumers to click. | | |
| Advertisement |  | | |
howdy! | | | | | Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. | | |
| | | | | First-party data is key to post-cookie strategies. With data collaborations, brands are building acquisition audiences and driving outcomes. | | |
howdy! | | | | | In the latest edition of our Confessions series, in which we trade anonymity for candor, the creative shared what he hopes creative leaders would do as well as the current landscape on DEI issues. | | |
| Advertisement |  | | |
| | | | | In the wake of the pandemic and the midst of the Great Resignation, the need for streamlined and straightforward collaboration strategies and tools for marketing teams is paramount. | | |
howdy! | | | | | To determine the specific numbers for its updated in-game ad standards, the IAB used data provided by game developers and in-game advertising firms to calculate preliminary estimates before running them by the task force for review. | | |
howdy! | | | | | One year on from Chrome’s extension, sources ponder further delays to Google’s cookie cull. | | |
| | | | | Roughly 35-person agency Magnet is seeing opportunities in producing videos for brands’ own YouTube and TikTok channels and even managing those channels for the brands, lead Danielle Johnsen Karr said in the latest Digiday Podcast episode. |
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