Why Chicago Fed Believes Chip Crisis Not Close to End

Kristin Dziczek, Chicago Fed automotive policy advisor, sees more chips per vehicle, mature technology reliance, uncertainty regarding long-term needs and mismatches between product lifecycles as reasons for the ongoing automotive chip shortage.

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Honda Dreams Onward With Week’s Most-Seen TV Auto Ad

The NFL and college football helped drive the impressions for “Dream Onward,” according to iSpot.tv.

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Toyota Prepping Grand Highlander Large CUV

Toyota describes the Grand Highlander as being as “equipped for family adventures” and “the ultimate road-trip vehicle,” implying it will be roomier than the existing Highlander introduced in October and slot between that CUV and the Sequoia fullsize SUV.

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General Motors Fortifies EV Battery Supply-Chain Links

A subsidiary of mining company Vale will supply battery-grade nickel sulfate for use in GM’s Ultium battery cathodes, which will power a range of battery-electric vehicles.

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Smart Dealers Know Today’s Customer Calls Shots

A customer ready to buy should be treated differently than someone who is at the beginning of the process. To improve the customer experience, dealers must learn how to meet customers where they are.

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