An understanding of comms, familiarity with overall business can help CEOs see what’s coming.


Today’s Headlines: 02.04.2025
 

Why comms pros make great chiefs of staff

An understanding of comms, familiarity with overall business can help CEOs see what’s coming.


New social media features and updates to know this week

Including updates from YouTube, Instagram, LinkedIn and more.


The Scoop: American tariffs roil the world. Here’s what it means for communicators.

Plus: LA Times owner continues to get political; Applebee’s parlays ‘Date Night Pass’ into media relations gold.




6 keys to killer market research questions

Companies that use these tactics to write customer surveys will go beyond surface-level feedback and uncover actionable insights.


The Scoop: American Airlines’ response shows speed, restraint

Also: TikTok bounces back amid uncertainty; Nicole Kidman ad demonstrates power of social listening.


Announcing Ragan's Video, Visual & Virtual Awards winners

Congratulations to all of our winners and Honorable Mentions!



Press play: How Audible’s Sophia Gottfried amplifies employee stories worth sharing

Audible's internal communications leader explains how to craft authentic executive messages while staying true to strategy.


PR is helping Asheville rebuild after Hurricane Helene

A coordinated communication effort is supporting local businesses while welcoming visitors back.


How to get better quotes

Because corporate quotes don't have to be boring.


The Scoop: DeepSeek raises red flags for OpenAI, U.S. Navy

Plus: ‘New media’ will have special seats in White House Briefing Room; DEI retreat muddles Target Foundation’s role.



How Gen Z social pros are thinking about TikTok and the future of short-form video

Account leads from Sesame Workshop, Sweet Loren’s, SwimOutlet and Edelman weigh in.  


  Member Content

Tips for IDing, addressing crises long before they happen

What's most important is to identify your agency's potential choke points and develop messaging around them.


The force multiplier: How AI accelerates collaboration and the role of comms

Insights from New York Women in Communications' Women of AI Summit.


Social Media Strategy Certificate Course

Jan. 21, Jan. 28, Feb. 4, 2025 | 1-3 p.m. ET | Virtual Series


Internal Communications Certificate Course

Jan. 29, Feb. 5, 12, 19, 2025 | 1-3 p.m. ET | Virtual Series


Content Marketing Awards

Deadline: Friday, February 21, 2025


AI Horizons Conference

February 24 - 26, 2025 | Fontainebleau, Miami Beach | Miami, FL


The Communicator's Roadmap for 2025: Turning Executive Orders into Actionable Messaging

February 26, 2025 | 2-3:30 p.m. ET


Corporate Social Responsibility Diversity Awards

Deadline: Friday, March 7, 2025



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