Why CRM and automation platforms go hand in hand

Happy Wednesday!

As part of our Marketing Automation week, today we have Clate Mask, CEO of Keap, making a case for why it is essential to use a CRM with automation features to run your small business. He also discusses how to leverage the two in an effort to sustain a smooth and efficient operation to grow and serve customers.

Demandbase’s CPO, Jon Miller looks at what that future holds for B2B marketing so you can get on board, rather than get left behind.

“Even in countless B2B firms today, marketing still owns top-of-funnel emails and lead gen that ultimately gets passed to sales a la the baton method at a certain point. But this iteration should be firmly positioned in the rearview mirror instead, as we modernize and evolve,” says Jon.

And DeepCrawl takes a look at what CMOs need to do to grow their brand, revenue, and presence in today’s digital-first economy.

Enjoy!

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