Why data security needs to be “baked in” to healthcare to earn consumer trust
The digital transformation of healthcare has been progressing at pace since the onset of the coronavirus pandemic; but in the midst of rapid innovation, earning the trust of consumers is still vital. |
The Festival of Marketing returns in March with effectiveness event
The Bottom Line will run from 23 to 25 March and will feature content designed to help marketers better determine what they should spend their time and money on - all the more important given that budgets are under additional scrutiny as brands assess the impact of the past 12 months. |
Three ways businesses impacted by Covid-19 can prepare for a possible boom
As the Covid-19 pandemic continues into its second year, many businesses are still reeling. From food service and travel to beauty and elective medicine, the novel coronavirus has left few industries unscathed.
Even so, the pandemic will eventually ease and as mass vaccinations get underway, there is a light at the end of the tunnel: a boom time, according to some observers, that will see consumers rush to enjoy the pleasures of a normal life. |
A day in the life of… Marco Grossi, VP Global Sales at Stocard, the rewards mobile wallet
Marco Grossi is VP of Sales at Stocard, a mobile wallet for loyalty cards and start-up fintech company. We caught up with Marco to find out about his typical day, how his company has been responding to the Covid-19 pandemic, and how his clients who boosted marketing spend managed to come out on top. |
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