WardsAuto Dealer 5
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WardsAuto Dealer 5
 

NOVEMBER 22, 2017

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Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday, Nov. 21. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

WardsAuto contributor John Possumato lays out why car dealers should supply vehicles to Uber and Lyft drivers –
and why Uber’s Xchange Leasing crashed and burned.

Full article

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Automotive retail is more than just a numbers game; it’s about building relationships and with VIP customer experiences. Every interaction in the customer journey impacts your bottom line. Learn how ELEAD1ONE helps dealers sell more with intuitive and transparent sales, service and marketing solutions that drive profitable results. 

2.

A data-crunching analysis validates some assumptions, but owners of three types of vehicles (pickups, SUVs and sports cars) often are misunderstood. Here's how.

Full article

3.

Our November U.S. forecast: The post sales-surge market will hit 17.1 Million SAAR, about 500,000 units below last year. Check out our chart.

Full article

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Auto dealerships need to redefine the new 4Ps of Automotive Marketing as product, price, place, and person. Download this guide to learn why person has emerged as the new fourth P and how to succeed by maximizing the 4Ps in context of a rapidly evolving industry.

4.

Here’s why Black Friday shoppers will head, not only to the shopping malls, but to their local dealerships.

Full article

5.

Now for the latest dealer news from  CBT Automotive.

Full article

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Download our 7 Solutions to Margin Compression E-book for an in-depth look at the problem, and the steps dealers are taking to combat it. In it, you will learn:
•  How the automotive industry has adapted to margin compression
•  How margin compression applies to you
•  Where all the margins have gone
•  7 solutions to margin compression
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...