Jan 28, 2025

DeepSeek may deep-six some AI firms, but it will help digital marketers. The low-cost, high-performance AI out of China is already disrupting the AI ecosystem. It sent stocks in AI-connected companies into a tailspin Monday. We explain why and how it will make your job easier.

Speaking of explanations, we introduced a new feature for the community on Monday: “MarTechBot Explains It All.” Each week, that lovable little scamp of a bot trained on our content and the wider internet will explain something timely and interesting for you. First up, it’s the difference between agentic AI and generative AI?

Finally, we need your assistance to explain something to you. Could you take a few minutes to answer the 2025 State of Your Stack Survey? We appreciate your help.

Constantine von Hoffman
Managing Editor

Canto - Webinar - The Future of Digital Content: Trends, Strategies, and Technology for Marketing Success in 2025

Marketing artificial intelligence (AI)

What else we're reading

Good reads and conversations to help good marketers get better.

STOP THE PRESSES! Or consider pausing your blog strategy.
What exactly is the connection between brand and SEO?
HubSpot loses and Zapier wins?
Will the latest anti-Twitter push stick this time?
How complicated is it to measure leads by channel? This complicated.
Digital tools for tuning up the car buying experience.

MarTech research

Surveys and research reports to make you a more-informed marketer

NEW! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.
NEW! Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.
Take a few minutes to answer the 2025 State of Your Stack Survey. Share with the community where your martech is headed in the next 18 to 24 months.

What they're saying

“Too many marketing strategies focus on influencing individuals rather than building relationships across entire organizations. Similarly, sales teams often lack the visibility they need to understand the full picture of account engagement and end up chasing the wrong individual simply because they ended up in a list from marketing.” Eric Dates in How the Salesforce Lead Object broke B2B marketing (and how to fix it).
“GenAI is your supply chain of success, but causal AI is the refinery of insights and advantage. The linear and highly historical accounting perspective will not give you the basis for making sound future choices. Zero-based budgeting exercises in GTM without a strong causal- and network-focused basis will be utterly insufficient amidst rapid and highly volatile change.” Mark Stouse in An open letter to CEOs and CFOs about GTM.