Why did KFC suspend its iconic slogan? Uncover the challenge and strategy of a bold and elaborate campaign
ClickZ Daily: January 20, 2022 |
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| Good morning! KFC was moved to suspend its world famous slogan, “finger lickin’ good” because it contravened pandemic hygiene advice. Though potentially catastrophic for KFC, the company turned the situation on its head with an award-winning, self-parodying campaign to make light of the situation. KFC UK and Ireland’s strategy and innovation director, Kate Wall uncovers the strategy of the elaborate campaign that increased awareness and gave KFC a 119 percent uptick in sales. |
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Advertising & Promotion Gareth Platt How KFC turned threat into opportunity by suspending its iconic slogan |
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Digital Leaders Michael Collins Does your brand have a league carved out and in line with consumer expectations? Read more |
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| | | Digital Advertising Abhishek Shrivastava How to navigate "The Great Reshuffle", a privacy-led industry, and other changes on the horizon Read more |
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| Digital Leaders Nicola Mendelsohn CBE Nicola Mendelsohn CBE, VP Global Business Group at Meta outlines brand-side priorities that will shape the digital and marketing arena Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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