“You can never know your customer too well.” Legendary P&G CMO Jim Stengel told me that, and I’ve never forgotten it. That’s why voice of the customer teams matter. They have all the information about what your customers think about your product. Why, then, are these teams often pushed to the sidelines?
It’s because they get hung up on metrics and reporting as they try to prove their value, writes Raj Sivasubramanian. Today, he explains three ways to boost your VOC program’s value through journey management.
It’s three weeks until the MarTech Conference! You owe it to yourself to check out the agenda for our free, online marketing confab. Give it a quick look, and you’ll find something you want to know more about.
Constantine von Hoffman
Managing Editor
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