Why earned media still packs a punchEarned media is one of the four pillars of the PESO model, the blueprint for integrated communications. However, as newsrooms shrink and earned-media opportunities become scarcer, PR pros must adapt to get the stamp of approval from legacy media outlets.
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The true power of earned media for PR pros Earned media is one of the four pillars of the PESO model, the blueprint for integrated communications. However, as newsrooms shrink and earned-media opportunities become scarcer, PR pros must adapt to get the stamp of approval from legacy media outlets.
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