Why editorial must be separate from advertising; MillerCoors takes Bud Light to court over Super Bowl ads; Top email trends; How to quell workplace rumors; and more
While some are actively trying to blur the lines between editorial and paid media, this author argues that tearing down these barriers is bad for PR—and for the larger society.
The brewers have gone beyond good-natured jabs to slamming each other, and Miller now says its rival went too far. Will the lawsuit help it win back customers? How about a glowing tap?
Implementing innovative tactics in your messaging could help generate more leads and increase conversions. Consider these insights when creating—or updating—your marketing strategy.
Watercooler talk isn’t always about the big game, the Oscars or the next holiday weekend. Too often, gossip is the hot topic. Here’s how to keep destructive speculation to a minimum.
To decrease stress, consider ‘laying’ down your smartphone and ‘lying’ on the beach. However, if your concern is the ‘effect’ of not knowing the correct terms to use, this guide can help.
In an era of short attention spans and 24/7 news cycles, you have a very tight window to issue your statement. Here’s how to know when to break your silence.
The search giant has become the de facto internet police, promoting companies that play by its rules, and downgrading web pages that—in its view—fail to serve users.
Reporters are inundated with requests, and your ‘just checking in’ call or email might damage your media relationships. Here’s why you should take a breath and be patient.
The livestreaming site attracts a young, largely male demographic, and top players can be potent influencers. Check out how your company might tap into this ardent audience.
