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Why esports' biggest star turned down a $10 million salary to become part-owner of his own team
 
 
Why esports' biggest star turned down a $10 million salary to become part-owner of his own team
 
ESPN has called Faker "esports' Michael Jordan." Now, the "League of Legends" star will be an owner of the team he's led to three championships.
 
 
 
 
 
Netflix's most influential execs in 2020 range from a new marketing chief to a content VP now in charge of consumer products
 
 
Netflix's most influential execs in 2020 range from a new marketing chief to a content VP now in charge of consumer products
 
2020 will be a pivotal year for Netflix as it takes on legacy media and tech companies, including Disney and Apple — and AT&T, Comcast, and more.
 
 
 
 
 
Inside the world of cannabis influencers on Instagram and YouTube, who can make over $1,000 for a sponsored post but often get their accounts shut down
 
 
Inside the world of cannabis influencers on Instagram and YouTube, who can make over $1,000 for a sponsored post but often get their accounts shut down
 
Cannabis influencers earn a living posting marijuana-centric content online. But they often get flagged by the platforms driving their businesses.
 
 
 
 
 
 
YouTuber Jake Paul is trying to cash in on teaching fans how to become influencers — two years after his first project failed
 
 
YouTuber Jake Paul is trying to cash in on teaching fans how to become influencers — two years after his first project failed
 
The new platform draws similarities to a project Paul attempted two years ago called Edfluence, which taught users "how to be social media famous."
 
 
 
 
 
Ashton Kutcher says that he identifies new startups to invest in by asking to see the smartphone home screen of everybody he meets
 
 
Ashton Kutcher says that he identifies new startups to invest in by asking to see the smartphone home screen of everybody he meets
 
Ashton Kutcher says that when it comes to making big startup investment bets, cultural trends often trump technology.
 
 
 
 
 
The metrics that brands use to measure the success of an influencer-marketing campaign are changing, as 'likes' and 'followers' fall out of favor
 
 
The metrics that brands use to measure the success of an influencer-marketing campaign are changing, as 'likes' and 'followers' fall out of favor
 
We spoke with two influencer-marketing experts about which metrics they expected brands to pay attention to in 2020.
 
 
 
 
 
'Parasite' is seeing a huge Oscar bump at the box office. We looked at how other recent best-picture winners have fared.
 
 
'Parasite' is seeing a huge Oscar bump at the box office. We looked at how other recent best-picture winners have fared.
 
"Parasite" raked in nearly $7 million over the holiday weekend in the US after winning the best picture Oscar. Other winners haven't been so lucky.
 
 
 
 
 
Inside Mike Bloomberg's bizarre strategy to dominate social media that's dwarfed Trump's 2016 efforts by millions of dollars
 
 
Inside Mike Bloomberg's bizarre strategy to dominate social media that's dwarfed Trump's 2016 efforts by millions of dollars
 
Bloomberg has spent big on social strategy since starting his campaign, and he can afford to with an individual net worth of more than $62 billion.
 
 
 
 
 
Inside the 'creator retreat' for influencers trying to replicate the collaborative success of Hype House and the Vlog Squad and make as much content as possible
 
 
Inside the 'creator retreat' for influencers trying to replicate the collaborative success of Hype House and the Vlog Squad and make as much content as possible
 
Ten TikTok creators recently rented a house in Arizona in a bid to make better viral content together. Here's what it looked like.
 
 
 
 
 
A day with YouTube prankster Adam Saleh proved that the internet's A-listers have reached celebrity status
 
 
A day with YouTube prankster Adam Saleh proved that the internet's A-listers have reached celebrity status
 
YouTube's most elite and popular creators have been able to achieve levels of fame and wealth akin to that of high-profile celebrities and models.
 
 
 
 
 
 
 
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