For the first time since the pandemic, freelance job marketplace Fiverr plans to bring back out-of-home and experiential advertising early next year. “Like many brands, we’ve been looking at the situation — it varies from country to country as we’re a global brand — to say to ourselves, ‘at what point can we start doing out-of-home again?,’” questioned Duncan Bird, vp of brand at Fiverr. Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | After the delta variant brought more uncertainty to the pandemic, Fiverr is reconsidering its 2022 media mix. | | |
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howdy! | | | | | If you’re into gaming then chances are you’ve come across Ophir Lupu’s work. | | |
| | | | | In an ecosystem crowded with middleware, the focus is on bringing advertisers closer to the source (i.e., publishers and consumers). | | |
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howdy! | | | | | The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. | | |
| | | | | With over 80 different identity solutions on the market, CTV advertisers face challenges in bringing performance and privacy approaches to their campaigns in profitable, scalable and future-proofed ways. Sponsored by Unruly. | | |
howdy! | | | | | Marketers should look to partner with esports organizations competing in newer or smaller esports that boast loyal and growing communities. | | |
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| | | | | Dynamic advertising is allowing marketers to break the cycle of redundant advertising by delivering ads that resonate with consumers, no PII required. Sponsored by Clinch. | | |
howdy! | | | | | Lizzie Widhelm, svp of ad innovation and B2B marketing at SXM Media, discusses announcer versus host-read ads in podcasts, measurement challenges and audience targeting — and where she sees the industry going in 2022. | | |
howdy! | | | | | Regardless of size, publishers are taking a careful approach to incorporating alternate identifiers into their businesses. | | |
| | | | | Running both editorial and branded TikTok channels has given Gallery Media a clearer understanding of what audiences are willing to watch and engage with on the social media platform. |
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