Plus, Aflac’s approach to Gen Z engagement
| There’s no disputing Google is an overwhelming presence in marketers’, and their customers’, digital lives. How it got to be that way is now the question. Managing editor Constantine von Hoffman walks through the recent DoJ decision in 11 easy-to-understand slides. (Example: the market share pie chart looks like a grinning Pac-Man.) And check out reactions from around the martech space here. Also today, Aflac shares its approach to engaging Gen Z consumers. Insurance is a product customers can’t see or hold, and when they use it, it’s often during or after an unfavorable event — an accident or an illness. So how does Aflac remain so favorable and helpful? Experience is the name of that game. And would you consider taking a few minutes to complete the MarTech Replacement Survey? We’ll share the findings later this year when all the results are in. Chris Wood
Editor | | |
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| Digital advertising | | | Here is what you need to know about the Google antitrust case from the Justice Department's closing presentation. | | |
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| Digital advertising | | | Changes in technology and consumer behavior make this the perfect moment for companies that want to challenge Google's dominant market position. | | |
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| Customer experience | | | How the widely-recognized insurance brand promotes omnichannel engagement for Gen Z and the rest of us. | | |
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| Marketing management | | | Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously. | | |
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| MarTech live panel | | | It’s time to ignite a content revolution. This isn’t just about creating more content. It’s about creating better content that drives results. | | |
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| Digital advertising | | | Despite the survival of third-party cookies, marketing still demands a renewed focus on building meaningful consumer connections. | | |
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| Marketing artificial intelligence (AI) | | | Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement. | | |
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| Marketing artificial intelligence (AI) | | | AI-generated visuals might subtly shape consumer choices and soon present new challenges for marketers. | | |
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| Free online event | | | Join thousands of marketers online September 24-25 at MarTech for free. Dozens of expert-led sessions, engaging community meetups, live Q&A, and more — yours for free. Preview the agenda now, then grab your free pass! See what’s in store | | |
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