Publishers are keeping a “business as usual” approach to testing cookieless alternatives despite Google’s announcement that it won’t be fully deprecating third-party cookies after all.
| Publishers are keeping a "business as usual" approach to testing cookie-less alternatives, despite Google's announcement that it won't be fully deprecating third-party cookies after all. Additional coverage: This week’s Digiday+ Future of TV Briefing looks at how Netflix is going about bundling subscriptions to its streaming service. Among the frustration and surprise over Google’s decision to sidestep directly eliminating third-party cookies in Chrome, one concern stands out for ad execs: Google’s evolving stance on privacy seems to be mirroring Apple’s, using it both as a shield and a sword. After a resurgent first quarter of 2024 that saw VC firms pump $601 million into gaming, venture capital funding of gaming start-ups has come back to the ground in the second quarter, decreasing to $492 million. Next week’s Paris Olympics isn’t only an opportunity for behemoth brands like Samsung and Nike. Smaller advertisers, such as granola and protein snack brand Kodiak, are also finding their way in. Other things to know about Join us on September 12 in NYC for Retail Media Strategies, where we delve into the booming world of retail media and explore best practices to make the most of it. Don't miss out—prices increase after August 14. When advertisers look beyond demographic and psychographic data, they gain a deeper descriptive and predictive view of their audience. Sponsored by Wiland. As advertisers grapple with higher ad costs and limited availability of premium inventory for political campaigns, they’re shifting from broad-spectrum approaches to data-driven tactics to convert undecided voters. Sponsored by Seedtag. | | |
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