Women’s sports still struggles to grab the attention of advertisers, but audiences are growing and some in sports media are shining a light on opportunities in this space.
April 08, 2021

Coverage of women’s sports has not historically attracted the same level of advertisers’ interest or media coverage as men’s sports. Inhibitors include lagging efforts by publishers in this space, a dominance of men in sports media and a struggle to convince advertisers of the value of aligning with content beyond big sports events. But progress is being made, albeit slowly. Read more below.

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