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| Top Stories |  | | Ivy Liu |
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| | | | | Some executives in the in-game advertising sector are building the narrative that the cookie collapse might just be the space’s golden ticket. | | |
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howdy! | | | | | Yesterday, CEOs for five major social media platforms faced hours of questions from visibly frustrated members of the Senate Judiciary Committee. | | |
| | | | | Advertisers spend time and resources ensuring their creative designs resonate with their audiences, which includes the underlying format delivering the ad to the user. | | |
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howdy! | | | | | Newsroom unions have organized work stoppages and walkouts in an effort to show company managers how valuable their labor is, but what’s the impact of their actions? In most cases, a drop in traffic and published article count. | | |
| | | | | Agencies are shifting away from third-party data to ensure they precisely target audiences with relevant ads. | | |
howdy! | | | | | When it comes to authenticating audiences, publishers need more than an email address from their readers now. | | |
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| | | | | A critical aspect of audience targeting with custom AI is the quality of the underlying audience data and the integrity of the matching process. | | |
howdy! | | | | | In this week’s Digiday+ Research Briefing, we examine how podcast networks are testing generative AI for ad sales, why publishers are hesitant to add their chatbots to OpenAI’s GPT Store, and how ad buyers are hoping competition among streaming ad sellers will spur more ad innovations, as seen in recent data from Digiday+ Research. | | |
howdy! | | | | | Spoiler alert: You don’t need to be tech-savvy to improve your AI literacy. But a healthy dose of curiosity will help you overcome the fear of using AI to improve your own performance and job prospects. | | |
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