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Why is Lush moving away from social media?
Lush UK has announced that it is to step away from its corporate social media channels. Somewhat ironically, it has been described by Lush as a bid to ‘open up the conversation’ between the brand and its customers.
What are fashion retailers doing to combat environmental costs?
A day in the life of… Creative Director at TWELVE
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Featured Reports
Career and Salary Report 2019
Are marketers paid fairly? Which is the best sector to work in? Is flexible working really a top priority for the industry? Has the gender pay gap improved? Are employers satisfying marketers’ needs for professional and personal development? These are just some of the questions that are explored and answered in the annual survey.
 
Learning from Digital Disruptors Best Practice Guide
Digital disruption has become a reality across a broad range of sectors and has led to fierce competition across the board. This report defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles.
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Local SEO is fast becoming high priority for many businesses. In the last two years, Google has seen a 500% increase in ‘near me’ searches and a 900% increase in mobile searches for ‘near me today/tonight’. This is a huge opportunity for companies that want to turn search queries into customers walking through the door. In this article, we take a look at what local SEO looks like in 2019, how to optimise for it and how to turn search queries into an effective lead generation strategy. 
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With so much budget going into the latest tools to help marketers deliver engaging messages and loyalty-inspiring customer experiences, one has to wonder how two in three budget holders are failing to hit the spot. This webinar, presented in partnership with Movable Ink, reveals that brands are not able to give consumers the most personalised visual experience they expect from companies they remain loyal to.
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