Major League Baseball views its digital ballpark as an opportunity for both baseball fans and potential advertisers. Last year, MLB sponsors such as Corona and Mastercard had their branding displayed inside the virtual stadium.
| As major sports brands step up their presences inside virtual worlds, some observers believe that live sports could help push internet users into the metaverse. Additional coverage: This week has had another flurry of AI-related ad news as major players like Pinterest, Microsoft and Google roll more ways for advertisers to create and buy ads across social, search and chatbots. Amid Nike's reckoning, its new CEO is giving his CMO a chance to prove the worth of marketing to boardroom doubters. Here's what's in and out at Advertising Week 2024. Over the last three years, Unilever’s investment in gaming has tripled, according to data shared by the company. Wpromote quietly expanded from its performance roots to what it’s calling “brandformance” and expanded its C-suite to include a brand-side exec and a new managing director to help ensure it is firing on full-funnel cylinders. Our most-read story this week: TikTok’s Search Ads are live, but advertisers aren’t ready to reallocate those Google dollars Sign up to receive Digiday’s Advertising Week Briefing, rounding up all the industry buzz, trends, recaps and insights from top sessions from Oct 7-10. Other things to know about The Digiday Streaming and Video Awards highlight the companies, campaigns and technology reshaping video and streaming. Explore this year's categories and enter by November 15 to secure the best rate. Common misconceptions about mobile in-app advertising on the open internet may hinder performance, such as solely relying on cohort targeting. Sponsored by Moloco. By applying a cohesive approach to different video channels, brands are effectively engaging consumers in an ecosystem that continues introducing fresh content across new streaming platforms and devices. Sponsored by Amazon Ads. | | |
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