Consumer perceptions are in constant flux, which is why marketers need to think on their feet more than ever. And those kinds of agile decisions require responsive data to ensure they have the greatest likelihood of success. Beverage disruptor RumChata is one brand that has taken an agile approach to data and research to react quickly to changing trends and craft its winning campaigns. 

Register for the webinar to join RumChata CMO Charlie Maas and Larry Shannon-Missal, head of YouGov RealTime US, for best practices and insights into the effective use of responsive research for better decision-making.