| Good morning, Marketer, how good is your marketing roadmap? Today, contributor Tim Parkin shares the power of insights. They’re the patterns marketers depend on, and they’re unique to your business and customers. Insights drawn from data and experimentation help build a solid roadmap for your marketing plan while leaving room for creative breakthroughs. Also today, take a look at the ecommerce trends we’re watching for next week’s Prime Day. Many consumers are flexible with how they research and shop for deals. That’s why Amazon competitors like Target and Walmart have jumped in on the action and expanded their promotions to court hybrid shoppers. As your consumers’ behaviors change, so should your roadmap. Insights make this happen. Chris Wood,
Editor | 