| | | | | Why McCann Dropped a Statue of a ‘Fearless Girl’ Next to Wall Street’s Charging Bull Overnight New manifesto from State Street Global Advisors By Tim Nudd Pedestrians in lower Manhattan had a new piece of branded art to ponder on Tuesday morning, as McCann New York and client State Street Global Advisors conspired in the middle of the night to drop a statue in Bowling Green Park of a girl facing off against the famous Wall Street Charging Bull. The stunt,...
Read more » | | | | | | | | | | | Zambezi, Promoting From Within, Becomes One of the Few Ad Agencies With a Female CEO Jean Freeman to lead the indie L.A. shop By Erik Oster Los Angeles-based independent agency Zambezi has promoted Jean Freeman to chief executive officer. This makes it one of the relatively few advertising agencies led by a woman. Outgoing CEO and co-founder Chris Raih, who made the announcement yesterday, will serve as president and lead new business efforts moving forward. "This shift is really about setting...
Read more » | | Creative Duo Behind John Lewis ‘Tiny Dancer’ Ad Join Goodby Silverstein & Partners Jo Cresswell and Sian Coole head to the states By Patrick Coffee Goodby Silverstein & Partners has hired the two British agency veterans behind John Lewis's 2015 "Tiny Dancer" ad. Jo Cresswell and Sian Coole recently moved stateside to join the San Francisco agency as copywriter and art director, respectively, after spending approximately seven years with adam&eveDDB in London. The two, who work as a pair, joined...
Read more » | | Former OMD Chicago and Kraft Marketing Executive Heads to Analytics Company Neustar Julie Fleischer will be vp of product marketing By Patrick Coffee Neustar has hired 20-year marketing veteran Julie Fleischer as its vp of product marketing for marketing solutions, effective immediately. Fleischer joins the real-time data provider, which started as a business unit within aerospace giant Lockheed Martin and provides analytics services to companies across the marketing industry, after serving as managing director of OMD Chicago for...
Read more » | | | | | Axe Turned 30 Influencer Dudes Loose on Instagram Hoping to Get Young Men to Use Hair Products 'Instagroom' videos walk guys through hairstyling By Robert Klara It's among the most enduring mysteries of dudedom: Though men can be extremely style-conscious--particularly about their sneakers, cars and gadgets--they do not, for the most part, put stuff in their hair. According to Euromonitor's 2014 Personal Appearance Survey, fewer than a third of men use hairstyling products. Though the picture is slowly changing--the number of...
Read more » | | PwC Picks R/GA as Its Newest Agency Partner After Oscars Best Picture Snafu The shop won a project-based creative review By Patrick Coffee Multinational professional services company PwC (also known as PricewaterhouseCoopers) has chosen R/GA as its new creative agency partner after a review. This news comes just over a week after the company earned unwanted attention due to a widely publicized Best Picture mix-up at the Oscars. According to several reports, an accountant tasked with delivering the...
Read more » | | Chase’s New Campaign Explores a Wonderfully Delicious Doughnut Creation The story behind New York's The Ripple By Katie Richards Instagram foodies may be familiar with a doughnut called The Ripple, available at the New York-based store Doughnut Plant. It's a doughnut, within a doughnut, within a doughnut created by the store's founder, Mark Isreal. What people may not know about the doughnut is Isreal brought the creation to life mainly thanks to points he...
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