Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal?
| Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? Additional coverage: TikTok's recent issues aren't affecting how much brands and retailers are spending on marketing on the platform yet — in fact, their marketing spend on TikTok is actually growing. As the third-party cookie fades, advertisers have started shoring up their first-party data, more seriously harvesting it as signal loss continues to mount. It’s what Joelle Park, the new svp and CMO at Best Western's parent company, has spent the last eight months in her new role doing. As impressive and amusing as generative AI is becoming, the technology is backed by nothing more than data — putting datasets at the heart of all AI. At least that's how one holding company head of tech sees it. Our most-read story this week: Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs Other things to know about Recognize your team's achievements in the media and marketing industry with the Digiday Awards. Previous winners include Disney, P&G and many more. Submit your entries by Friday, May 3 to secure the best rate. While first-party data is one of many paths forward in a cookieless, privacy-first landscape, third-party data is still around. Sponsored by Alliant. Once an ad is carefully crafted, the format in which it’s delivered to consumers is crucial, as not all formats serve the same purpose. Advertisers are building machine learning platforms to provide the best format experience to consumers. Sponsored by Yieldmo. | | |
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