Media unions demand management come to the bargaining table over RTO plans and are fighting back against office return mandates and dates.
January 19, 2022

For many media unions, the latest battleground is not the fight for wage increases or promotions: It’s the return to in-person work. All of this has been exacerbated by the recent wave of COVID-19 infections spurred by the omicron variant. Read more below.

  • Media unions demand management come to the bargaining table over RTO plans and are fighting back against office return mandates and dates.
  • This week's Digiday+ Future of TV Briefing looks at the definition of a household dilemma that complicates the industry's measurement makeover and includes a video skit to illustrate the situation.
  • Media optimization has compensated for lackluster creativity online for years. Some advertisers worry that’s increasingly not possible.
  • Publishers with diversified businesses are less optimistic about ads growth than those focused purely on advertising. More in this Digiday+ research.
  • After going viral on TikTok last year, drink startup Poppi has leveraged influencers to maintain its presence on the short form video app.

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Media unions demand management come to the bargaining table over RTO plans and are fighting back against office return mandates and dates.
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This week’s Future of TV Briefing looks at the definition of a household dilemma that complicates the industry’s measurement makeover and includes a video skit to illustrate the situation.
Register for this webinar on January 18 at 1 p.m. EST to learn how agencies are integrating accessibility into client offerings.
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Media optimization has compensated for lacklustre creativity online for years. Some advertisers worry that’s increasingly not possible.
Following a year of promising results from CTV advertising, marketers are taking note of the channel’s unique capabilities for 2022.
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Publishers with diversified businesses are less optimistic about ads growth than those focused purely on advertising.
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With the impending rollout of Google’s Core Web Vitals, all teams now need to understand how their site ranks. This guide highlights what they’re doing to coordinate performance and UX.
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After going viral on TikTok last year, drink startup Poppi has leveraged influencers to maintain its presence on the short form video app.
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After its recent acquisition by Graham Holdings, Leaf Group’s CEO Sean Moriarty said vertical-focused expertise is the best direction for continued growth.
After its recent acquisition by Graham Holdings, Leaf Group's CEO Sean Moriarty said vertical-focused expertise is the best direction for continued growth.
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