For many media unions, the latest battleground is not the fight for wage increases or promotions: It’s the return to in-person work. All of this has been exacerbated by the recent wave of COVID-19 infections spurred by the omicron variant. Read more below. - Media unions demand management come to the bargaining table over RTO plans and are fighting back against office return mandates and dates.
- This week's Digiday+ Future of TV Briefing looks at the definition of a household dilemma that complicates the industry's measurement makeover and includes a video skit to illustrate the situation.
- Media optimization has compensated for lackluster creativity online for years. Some advertisers worry that’s increasingly not possible.
- Publishers with diversified businesses are less optimistic about ads growth than those focused purely on advertising. More in this Digiday+ research.
- After going viral on TikTok last year, drink startup Poppi has leveraged influencers to maintain its presence on the short form video app.
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Top Stories | | Ivy Liu |
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| | Media unions demand management come to the bargaining table over RTO plans and are fighting back against office return mandates and dates. | |
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howdy! | | This week’s Future of TV Briefing looks at the definition of a household dilemma that complicates the industry’s measurement makeover and includes a video skit to illustrate the situation. | |
| | Register for this webinar on January 18 at 1 p.m. EST to learn how agencies are integrating accessibility into client offerings. | |
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howdy! | | Media optimization has compensated for lacklustre creativity online for years. Some advertisers worry that’s increasingly not possible. | |
| | Following a year of promising results from CTV advertising, marketers are taking note of the channel’s unique capabilities for 2022. | |
howdy! | | Publishers with diversified businesses are less optimistic about ads growth than those focused purely on advertising. | |
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| | With the impending rollout of Google’s Core Web Vitals, all teams now need to understand how their site ranks. This guide highlights what they’re doing to coordinate performance and UX. | |
howdy! | | After going viral on TikTok last year, drink startup Poppi has leveraged influencers to maintain its presence on the short form video app. | |
howdy! | | After its recent acquisition by Graham Holdings, Leaf Group’s CEO Sean Moriarty said vertical-focused expertise is the best direction for continued growth. | |
| | After its recent acquisition by Graham Holdings, Leaf Group's CEO Sean Moriarty said vertical-focused expertise is the best direction for continued growth. |
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