There’s no such thing as a ‘one-size-fits-all’ patient engagement strategy. Healthcare executives should beware—using conventional scoring tools to predict how patients will engage with and pay their healthcare bills is not an effective strategy. More patients are displaying consumer behaviors in how they seek, access, and pay for healthcare. However, paying for healthcare is fundamentally different than purchasing other high-ticket consumer goods. In this whitepaper, we’ll explore how using a healthcare-based propensity scoring model can better predict how patients will engage with and pay their healthcare bills.
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