Numerous communities on Reddit have gone dark in protest of plans to charge for access to its data. For the marketers that rely on those communities, the protest is a huge problem. Additional coverage: Digiday will be at Cannes Lions 2023 this year. Don’t miss our on-the-ground coverage — sign up for our daily briefing, which will be sent throughout the event, from June 19-24. See you there! Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | If fewer people have access to fewer subreddits, it will inevitably affect the reach of the ads within them. | | |
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howdy! | | | | | This week’s Future of TV Briefing looks at how generative AI tools like OpenAI’s DALL-E 2 and Stability AI’s Stable Diffusion are being used to produce videos. | | |
| | | | | Download this guide to learn how publishers are using first-party data to turn visitors into subscribers. | | |
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howdy! | | | | | One of the stalwarts of the content recommendation space wants to position itself as a full-funnel offering with the launch of Onyx by Outbrain. | | |
| | | | | The datasets that power and support converged digital marketing — IP addresses, ACR, viewership data and more — are more often than not sourced from multiple providers. The industry isn’t discussing these as currency, yet that’s the definition some stakeholders say should apply. | | |
howdy! | | | | | Some CTV ad spending might be facing slowing growth since rising throughout the pandemic — but agencies are expecting this to bounce back later in the year. | | |
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| | | | | Marketers are changing their standards of what qualifies as authentic attention to better determine how ads impact the bottom line. | | |
howdy! | | | | | OKX is among the major sponsors of the 2023 Tribeca Film Festival this week with a number of ways to market the company’s crypto wallet. | | |
howdy! | | | | | Either way you slice it, AI is here to stay. And for senior leaders, that means evolving, rather than replacing, existing skills. | | |
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