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NN/g Newsletter
New Articles

Why Research Repositories Fail and How to Get Them Right

 

Maria Rosala · 10 min read

 

Create a successful repository by choosing the right tool, formulating a plan, having an owner, and being willing to iterate.

 

Clean the Sludge from Decision-Making Workflows

 

Tanner Kohler · 4 min read

 

Help users make choices they’ll be satisfied with to boost satisfaction and retention by simplifying decision-making workflows.

 

New Videos

🎥 What Is User Research?

 

Caleb Sponheim · 3 min video

The goal of user research is to identify ways to improve a product's design based on evidence rather than opinions.
 

🎥 The Smartwatch Notification Formula

 

Tanner Kohler · 3 min video

Maximize the value of your smartwatch notifications by making them personally relevant, appropriately timed, non-repetitive, and sufficiently informative.
 
Decision-Making Report
Our new report, "Helping Users Make Decisions," by Tanner Kohler, explains the psychology behind what makes a choice challenging (hint: it's more than just having lots of options) and how to help struggling decision makers.

What you'll gain from the report:
1. Predict how difficult a decision will be for specific groups of users.
2. Explain why these users will struggle using research-backed principles.
3. Propose interface design solutions to help struggling decision makers.
4. See improved satisfaction, more conversions, and better retention as a result.

Available in an easy-to-download PDF or as an Ebook. Visit NN/g to buy your copy today!

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