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Why Retail-Minded Marketers Are Intrigued by Pokemon Go's Forthcoming Ads Cost-per-visit model practically guarantees store visits By Christopher Heine Google Adwords, the digital giant's paid search offering, has long been a go-to platform for ecommerce players looking to increase sales. More recently, it has represented a lucrative source for ...
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This Mobile Ad Blocker Wants to Charge Brands to Show Their Ads Shine hires first CRO to shift focus to fighting fraud By Lauren Johnson For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working ...
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This Nonprofit Is Searching for Millennial Bone Marrow Donors on Snapchat Be the Match targets young men with social blitz By Lauren Johnson Be the Match
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This Startup Lets You Buy Custom Snapchat Geofilters From a Collection of Artists Makeshake targets weddings, birthdays and corporate events By Christopher Heine As Snapchat is about to make enough money to soak up an ocean, entrepreneurial-minded third parties are starting to cash in on the platform in their own ways.
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If Facebook Chatter Is Any Indication, This Will Be the Next Big Beauty Trend Plus, what men and foodies can't stop talking about By Lauren Johnson For the past couple months, Adweek has worked with Facebook to look at chatter about topics that are on the cusp of blowing up on the social network, giving marketers an idea of what the next big consumer trends will be.
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Amazon Prime Day Sales Were Up 60%, and Robot Vacuum Cleaners Sold Like Crazy 23,000 Roombas purchased By Christopher Heine If you are tired of hearing about Amazon Prime Day, well, put your hands over your ears because there are more on the way.
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Instagram Is Inspiring Marketers to Make Square-Shaped Videos for Facebook Cropped clips increase completion rates by 67% By Lauren Johnson Last week, Wendy's and agency VML launched a campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year. Like the popular videos created by the likes of ...
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