Until recently, a lack of digital prioritization and desire to control access have led to sub-par luxury ecommerce experiences. Many luxury brands are struggling to improve.
Moderating a usability test? Follow these 10 simple steps to make your sessions go smoothly. Download an example facilitator guide at the bottom of this article.
Instead of feature-focused roadmaps, theme-based UX roadmaps visualize experience strategy by communicating high-level opportunities and problems to solve. Include these 7 elements in each theme on the roadmap. 3 min video
People react to their user experience at 3 levels of emotion, as defined by Don Norman: Visceral, Behavioral, and Reflective emotions. Understanding these different types of emotions is important for better UX design. 5 min video
