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Why So Many People Leave Advertising 4A's and LinkedIn study highlights factors behind low morale By Katie Richards The battle for talent has always been a great concern for agencies, and a new study from the 4A's in partnership with LinkedIn illuminates some of the top reasons agency people either move to different companies ...
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TGI Fridays Just Opened a Prototype in Texas That Could Herald the Chain's Future Reimagined for the 'millennial-minded' By Robert Klara Mention TGI Fridays to its regular customers and they'll have no trouble conjuring an image of the casual-dining chain: dark-wood interiors, kitschy antiques on the walls, plenty of noise and the standard pub ...
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RPA's Office Is as Colorful and Quirky as the Agency's Work The SoCal shop draws inspiration from its well-designed digs By Carrie Cummings Santa Monica, Calif.-based full-service agency RPA is the shop behind some of today's smartest campaigns for clients like Honda, Apartments.com and Intuit—most recently launching a 60-second spot for the ...
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R/GA Chicago Hires Creative Director Behind Always' Popular #LikeAGirl Pitch A.J. Hassan was a long-time Leo Burnett staffer By Noreen O'Leary Leo Burnett vet A.J. Hassan, who helped spearhead the gender-challenging "#LikeAGirl" campaign, is joining R/GA Chicago as an executive creative director.
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This Experiential Marketing Shop Creates Immersive Work for People Who Hate Advertising Say OK is there for the haters By Kristina Monllos Specs Who Founding partner Casey Conway What Experiential agency Where Los Angeles and Seattle
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Agencies Address How They’re Restructuring to Fight a Breaking Business Model Publicis Groupe and DDB share insights at 4A’s Transformation By Katie Richards Advertising agencies must evolve in order to survive and support the growing demands of clients. Otherwise, they're doomed to fail, agency leaders speaking at the 4A's Transformation conference say.
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Nielsen's New COO Explains Why Total Audience Measurement Is Taking So Long Soon, 'everybody sees everything' By Jason Lynch Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46
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