For all its hype over privacy-protective ad measurement, some digital ad execs said Google’s new methods require more data and could be a privacy step backwards.
| As signals that show how people interact digitally disappear, Google is steering advertisers away from measuring ad performance based on what people clicked on last. But the company could have an uphill battle when it comes to convincing some advertisers that its shift to an approach using analytical models to gauge ad results is better. Read more below. For all its hype over privacy-protective ad measurement, some digital ad execs said Google's new methods require more data and could be a privacy step backward. The collegiate esports space is not as streamlined as traditional college sports but could face changes as it is administered by the all-powerful and overarching NCAA. BDG has been in the business of acquiring multiple brands. At DPS, the media company broke down how it created a blueprint to establish a portfolio of brands. More in this Digiday+ case study. With the continued pandemic due to the variants, marketers and agency execs expect nostalgia marketing to continue as people want to harken back to simpler times. More in this week’s Digiday+ Marketing Briefing. Leah Finnegan is returning to Gawker as its editor-in-chief hoping to rebuild the newsroom without the misogyny and only some of the snark. Alyson Shontell discusses bringing her digital media experience to a legacy publisher, her goals to 'turbo-charge' its subscriptions business and use of data, and what it's like to be the first woman to take on the role. Other things to know about Apply to attend the Publisher Playbook for Q4 virtual workshop, hosted by Digiday and AdPushUp, on September 30, where we’ll explore how publishers can experiment with ads and optimizations versus sticking to established ad technologies and setups to play it safe after a year and a half of dramatic change. WTF is a first-party media network? Download this new guide to learn how data networks are changing in 2021. Sponsored by Criteo. As smartphone launch season approaches, advertisers are planning across channels to capitalize on the buzz. Sponsored by Google Retail. | | |
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